Space and Light
Solo-designed 2,000-person conference called "best event design to date," it resulted in greenlighting a full brand shift the following year.
NDA
Yes, omitted confidential event details
Outcome
Shipped
Value
Greenlit future brand investment via event design
Client
Highspot
Overview
Repositioning from sales enablement to revenue enablement, with AI as a supporting narrative
Problem
Tactics to strategy optics, signal a shift to revenue enablement
Solution
New brand direction to communicate scale, intelligence, and possibility
Year
2024
Contribution
End-to-end direction, design and production
Primary stack
Figma, Illustrator, Physical scale model
More
work
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