Storycraft as a practice
Design lead to reposition an iconic snowboard brand for a younger audience.
NDA
No
Outcome
Shipped
Value
Delivered highest-selling SKU of the season
Client
K2 Snowboarding
Overview
K2 needed to redefine itself to connect with a younger, faster-moving audience
Problem
Shed legacy processes that prioritized tradition over innovation
Solution
Executed end-to-end products for 113 SKUs across snowboards, bindings and boots
Year
2021
Contribution
Design team of one
Primary stack
Adobe Illustrator, Photoshop, Indesign, gSlides, Public speaking
More
work
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