Project Arctic
I led the expression for a new communication tool, creating translation models connecting nature-driven concepts to brandX.
NDA
Yes, omitted internal immersion elements
Outcome
Shipped
Value
Reshaped team operations for strategic impact
Client
Highspot
Overview
Strategic vision had outpaced design's ability to support it
Problem
Design lacked the shared language and operational structure to move at the speed and strategic level the business transformation required
Solution
Aligned internal design culture to enable a cohesive external product experience across 22 designers
Year
2023
Contribution
Cultural design
Primary stack
Figma, Midjourney, Runway ML, Adobe Suite, Local Library
More
work
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