Brand strategy

Brand strategy

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Direction

Direction

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Production

Production

Garment making

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Created a PETA-approved vegan fashion brand presenting ethical craftsmanship and an alternative to fast fashion.


NDA

No

Outcome

Shipped

Value

Launched plant brand from concept to market

Client

sans

Overview

A Seattle clothing brand, built to showcase that plant-based (vegan) fashion could be cool, comfortable and aesthetically elevated

Problem

Market gap—similar brands focused on ethical messaging but delivered low-quality products that didn't fit contemporary lifestyles

Solution

Presented an option to redefine a fashion category

Year

2018

Contribution

End-to-end

Primary stack

Anything that'd work

More

work

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