Identity system

Identity system

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Branding

Branding

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Motion

Motion

Precious pearl

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Design lead for Highspot's AI rebrand, exhibited at their global customer conference.

NDA

Yes, omitted confidential UX elements

Outcome

Shipped

Value

Established AI brand credibility in SE market

Client

Highspot

Overview

B2B SaaS shift to AI-first focus

Problem

Misalignment on what good looks like for an AI-first brand pivot

Solution

Balance aspiration with familiarity, build creative that signaled innovation while looking B2B

Year

2025

Contribution

White-glove service (brought the concept to life)

Primary stack

Figma, After effects, Illustrator

More

work

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