ReachNow
Led visual design for a new onboarding flow, translating a complex product into a clear, guided first-time experience.
NDA
No
Outcome
Shipped
Value
Increased awareness and engagement by 26%
Client
BMW
Overview
ReachNow is a car-sharing service provided by the BMW Group in Washington, Oregon and New York. It utilizes a mobile app for car sharing reservations, ride hailing, driving and operated a fleet of over 1,000 vehicles.
Problem
User activation failure, no clear product value
Solution
Redesigned the onboarding flow, reducing drop-off and improving retention for new users
Year
2018
Contribution
Visual Designer
Primary stack
Adobe XD, Photoshop, Illustrator
More
work
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