Auroral expression
Led R&D initiative for Highspot's AI charter, focused on light's wisdom, that informed final rebranding.
NDA
Yes, omitted confidential product elements
Outcome
Partially shipped
Value
Hit GTM deadline via front-loaded R&D approach
Client
Highspot
Overview
B2B SaaS shift to AI-first focus
Problem
Misalignment on what good looks like for an AI-first brand pivot
Solution
Built inspiration system that informed the shipped brand identity, with core motion attributes for productX
Year
2025
Contribution
Set the creative horizon (establish the brand's edge)
Primary stack
Houdini, Redshift, Figma, Claude, Photoshop, After Effects, Spline
More
work
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