Product venture

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Designed centralized plant-based discovery platform—never launched, but taught critical product thinking and feature prioritization.

NDA

Outcome

Didn't ship

Value

Validated market opportunity via user research

Client

Animal

Overview

I saw an opportunity to design a centralized lifestyle hub that matched how people discover and adopt plant-based living.

Problem

Finding plant-based options—food, clothing, person care—fell into a gap. Google returned unfocused results and niche apps had outdated information and poor UX.

Solution

Research, positioning (strong UX + comprehensive scope + current info), lofi prototype, hifi wires spanning search, curated content, commerce and community features

Year

2020

Contribution

Everything but the build

Primary stack

Figma, Adobe Photoshop, Illustrator, Mailchimp