Led AI rebrand exploration that informed Highspot's product launch at their global customer conference.

 

Solo-designed 2,000-person conference called "best event design to date"—strong enough to greenlight a full brand shift.

I led expression for a new design language, creating translation models connecting nature-inspired concepts to brandX. 

Repositioned local apparel company to aid larger client contracts ie Microsoft, Amazon, and T-Mobile—but learned strategy without adoption support fails.

Repositioned iconic snowboard brand for younger audiences—Dreamsicle became the line's highest-selling SKU, selling out completely.

Designed centralized plant-based discovery platform—never launched, but taught critical product thinking and feature prioritization.

Exhibited at alma mater's first alumni program in 10 years—spoke to 100 students on how creative careers require growth and flexibility.

Co-created a PETA-approved vegan fashion brand proving ethical clothing could be cool and contemporary—folded due to investor pullout, but established my aesthetic foundation.