Logo Unlimited
A local custom apparel and promotional products company, had a quality product but struggled to reach the right audience. I was brought on as a brand consultant to realign their positioning. I developed three business model options (B2B, B2C, and hybrid), created a messaging framework with a brand script for sales conversations, and designed and launched a new website to support client acquisition. The site was well-received and they began landing larger B2B clients—early validation of the strategy.
However, the engagement revealed a gap in my process: I had delivered strong deliverables but hadn’t built in the change management and ongoing enablement the team needed to sustain the shift without my involvement. They eventually reverted to old habits. I learned that effective strategy requires embedded adoption support, not just assets—a lesson that reshaped how I approach client partnerships.
Things learned:
→ enablement
→ adaptability
→ process evolution
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Role: Brand consultant
Tools: Enablement, Whiteboarding, Google Workspace
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