Copilot
Brand / Identity System / R&D
Led AI rebrand exploration that informed Highspot's product launch at their global customer conference.
Overview
Highspot was pivoting towards an AI-first platform and wanted to avoid potential misalignment on visual direction. I led 3-month R&D exploring northern lights-inspired concepts using Houdini and Redshift. The first iteration was too abstract for B2B, but the refined approach—northern lights in an orb—became the foundation for their AI product launch and scaled across marketing, events, and product UX.
Year: 2025
Role: Direction and design
Tools: Houdini, Redshift, Claude, Figma, Photoshop, After Effects
NDA: Yes, omitted confidential final components (ie Solution b)
Problem
Balance aspiration with familiarity—express a brand that signals innovation and adheres to B2B software conventions.
Solution (a)
Research and look development initiative exploring AI-driven visual landscapes inspired by the northern lights—drawing on myth and legend—to ground the creative direction. I taught myself Houdini and Redshift to craft light-based expressions that could give form to an abstract concept.
©2025 anjes