Autumnal equniox is the inspiration
Spark
Highspot was pivoting its messaging toward revenue enablement with AI as a supporting narrative. For their 2024 Global Customer Conference—drawing 2,000+ virtual and in-person attendees—I led creative direction and executed all design production solo, work typically handled by an agency or 3-4 person team. I designed 21 environmental signage sets (wayfinding, stage backdrops, booth graphics), art directed vendors across print, fabrication, and AV, created keynote slide decks for main speakers, developed swag and product sets, and troubleshot on-site day-of.
The result was called the best event design to date by leadership, and strong enough to greenlight a full brand shift the following year.
Things learned:
→ Strategic framing
→ Scope with specifics
→ ELT Sellthrough
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Role: Design and direction
Tools: Figma, Adobe, Production
NDA: Yes, omitted confidential components
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