Forma
The material palate based is on water. Water is notable because it commonly exists in all three states under natural temperature and pressure conditions found on Earth, which makes it a convenient container for light.
Copilot — Auroral expression
Highspot planned a pivot toward AI, I was tasked with conceptualizing an AI-focused rebrand within the larger design language. This required aggressive lookdev and world-building—exploring ethereal AI-driven landscapes through extensive R&D over 3 months.
I learned new tools, Houdini and Redshift, to push look and craft a distinct expression for the AI narrative centered around light. The R&D phase informed parts of the brand’s final direction across marketing channels, events, motion design, and product UX—translating visual exploration into a scalable system that shaped how the audience experienced AI within the brand experience.
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Role: Direction and design
Tools: Houdini, Redshift, Claude, Figma, Photoshop, After Effects
NDA: Yes, omitted confidential final components
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