An American Maverick
Women's collection lead designer and senior design/production for all product.
NDA
No
Outcome
Shipped
Value
Reclaimed legacy status through brand refresh
Client
K2 Snowboarding
Overview
Under new mgmt, K2 Snowboarding had new investors and energy to move beyond what had been.
Problem
Out of touch with core audience
Solution
Built the first persona research model, which informed focusing on expression for board designs
Year
2020
Contribution
Strategically initiate the brand pivot
Primary stack
Adobe Photoshop, Illustrator, Indesign, Illustration, gSuite, Public speaking
More
work
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