Logo Unlimited
Brand / Enablement / Website
Repositioned local apparel company to aid larger client contracts ie Microsoft, Amazon, and T-Mobile—but learned strategy without adoption support fails.
Overview
Logo Unlimited, a Seattle-area custom apparel and promotional products company, had a quality product but struggled to reach the right audience. They were attracting low-value clients instead of the larger B2B accounts their capabilities could support.
Year: 2022
Role: Brand consultant
Tools: Enablement, Whiteboarding, Google Workspace
Problem
The company lacked clear positioning and a sales framework to communicate value to enterprise clients. Without strategic messaging or a digital presence aligned to their actual capabilities, they were trapped in a cycle of one-off small transactions rather than building sustainable partnerships with larger organizations.
Solution
Brought on as brand consultant to realign their positioning through:
- Business model strategy: Developed three tiered options (B2B, B2C, hybrid) designed to ease team adoption and allow them to choose their path forward.
- Messaging framework: Created a brand script for sales conversations, giving the team language to articulate value to enterprise buyers.
- Website redesign: Designed and launched a new site supporting client acquisition and reflecting their repositioned capabilities.
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