Breaking down the raw and unordered elements require words of knowledge and understanding (clouds of wisdom). The attributes, behaviors and dynamics that come as a result of this deconstruction are the foundation of its reconstruction ie principles for all that will be built, created and new.

Transforming the input into a valuable that's recognizable to it's founder and aligned with, or beyond, their initial vision, prompts action and testing ie build fast and ask frequently. How are the harmonics? how does this article compare with your minds eye? Are we avoidant of sameness or looking to fit in? Though the context of the field, industry and customer touchpoint might be obvious data points, this information is imperative to coax the vision into its fullest expression.

This is the componentry.